When Bitcoin Meets Design: Figma’s Treasury Strategy Shocks and Delights

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What to know:

  • In its filing last week to go public via IPO, the ever-so-trendy collaborative design tool Figma revealed a rather daring move: $70 million in bitcoin ETFs and plans to acquire another $30 million in spot bitcoin. Oh, the audacity! 🤩
  • Marty Bent, a Bitcoin enthusiast with a flair for the dramatic, declared, “This is the future of how companies should be run.” One can almost hear the violins playing in the background. 🎻
  • Despite the market’s recent reluctance to break new records, the demand for BTC remains robust, much to the chagrin of those hoping for a more exciting plot twist. 📈

Amidst the holiday lull, Figma, the darling of the design world, quietly filed for its IPO. With a staggering $871 million in revenue over the past year (a 49% increase from the previous year), Figma not only boasts a product that 95% of Fortune 500 companies can’t live without but has also dipped its toes into the Bitcoin pond. 🌊

Marty Bent, the founder of Bitcoin media company TFTC and managing partner of Bitcoin Venture Firm Ten31, penned an essay titled “This Is The Way,” a nod to a certain galaxy far, far away. 🌌

“Figma is an incredibly well-run company, a Silicon Valley gem, and a tool that every designer I know swears by,” Bent wrote, with a hint of admiration. “The fact that they’ve shown the foresight to invest in bitcoin ETFs and spot bitcoin is a bullish signal that could change the game.” 🎯

Unlike the parade of companies with no real business announcing their Bitcoin strategies, Figma stands out. They have a product that people actually use and love, and they’re wisely stashing away some of their profits in BTC. 🤑

Bent suspects that more privately held companies are following suit, and we might see a wave of similar announcements in the coming months. “Once enough of these unsuspecting companies reveal their Bitcoin holdings, it will become a must-have for startups, even if they have nothing to do with Bitcoin,” he concluded, with a knowing wink. 🤫

Current price action

Bitcoin bulls are growing increasingly impatient with the market’s reluctance to soar, despite the constant stream of positive headlines. But let’s not forget the silent, yet significant, selling pressure from long-term holders cashing in on their gains. 📉

James Check, a Bitcoin analyst, noted that this selling pressure has reached a staggering 40,000 BTC per day at its peak. Yet, the market’s ability to absorb this and remain above $107,000 is a sign of strength, not weakness. 🦾

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2025-07-09 00:11