UFC’s New Fan Prediction Scoreboard: Betting on Fights, Just Without the Money

by

Markets

What to know:

  • TKO Group Holdings has partnered with Polymarket to bring real-time fan prediction tools to UFC and Zuffa Boxing events.
  • The deal will introduce a live Fan Prediction Scoreboard during UFC broadcasts, visualizing how fans forecast each fight.
  • Polymarket will also serve as the first official brand partner of Zuffa Boxing ahead of its January 2026 launch.

Ah, the glorious spectacle of UFC fights-where sweat, blood, and questionable decisions collide in the ring. Now, dear reader, imagine your opinion, the one you mumble under your breath while watching, being broadcasted to millions of UFC fans. Yes, you read that right. TKO Group Holdings, the ever-so-wise parent company of UFC and Zuffa Boxing, has decided to team up with Polymarket-because apparently, what the world needed was more opinions about who’s going to knock out who. A multi-year deal, of course, because a mere year would be too short for this great venture.

Now, here comes the kicker: The introduction of the Fan Prediction Scoreboard. A live, real-time scoreboard that will reveal how fans-who have definitely never stepped foot in a ring, let alone taken a punch-are predicting each fight as it happens. It’s like watching a fortune teller’s crystal ball, except instead of mystical vibes, it’s based on what some random person thinks will happen next. But hey, it’s interactive, and that’s all that matters in this digital age, right?

“By partnering with Shayne and his team at Polymarket,” says Ariel Emanuel, the bigwig of TKO, “we’re unlocking a new dimension of fan engagement.” Translation: We’ve figured out how to turn your laziness into a full-blown interaction. Instead of just watching passively, you now get to actively predict the violence. Groundbreaking, isn’t it?

Polymarket, the prediction platform that’s not quite betting but also kind of is, will let you trade on yes-or-no questions-such as “Will Fighter A win this round?” We know, it sounds like a thrilling ride, right? The prices will shift based on what the masses think, like a stock market for people who love punching each other for sport.

“Few sports generate emotion and debate like the UFC,” says Shayne Coplan, Polymarket’s founder. Because, let’s face it, what could be more emotionally charged than yelling at your screen about who’s about to get their face smashed in next? With this brilliant innovation, you won’t just be watching outcomes; you’ll be watching the world’s expectations unfold. Hold your applause, folks. It’s a revolution!

And as if that weren’t enough excitement, Polymarket will also become the first official brand partner of Zuffa Boxing. Get ready for some “in-arena activations,” which we can only assume involve more ways to get you to shout about fights while they happen. Zuffa Boxing is coming in January 2026, so stock up on snacks. You’ll need them to make sure you’re well-equipped for all the predicting ahead.

Read More

2025-11-13 17:06