Tether Goes Gold: A Bold Move into Rock-Solid Assets with a Touch of Sarcasm

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Gold prices have soared in 2026, climbing a jaw-dropping 92% over the past year and now trading at $5,279 per ounce as of January 28th at 11 a.m. EST-coinciding with Tether’s curious decision to wade deeper into physical bullion. Because, why not add a little bling to the digital chaos?

Tether Debates: Gold vs. Bitcoin – The eternal Rocky Battle of Store of Value

According to Reuters’ keen-eyed Polina Devitt, Tether CEO Paolo Ardoino, with the seriousness of a man who’s just discovered his favorite toy, announced plans to allocate a princely 10% to 15% of its own investment portfolio to good old-fashioned gold by the close of 2026. Because what could possibly go wrong, right?

Ardoino clarified-probably because he wanted to make sure nobody thought this was just a passing whim-that the allocation pertains solely to Tether’s own profits-funded, naturally, by excess earnings-leaving the reserves supporting its stablecoin empire untouched, including the legendary USDT and the shiny XAUT.

In yet another display of financial bravery, Ardoino said, “For our own portfolio, it’s reasonable that we are going to have around 10% in bitcoin and 10% to 15% in gold,”-a statement as subtle as a sledgehammer-casting it as part of a broader diversification effort that promises to keep Wall Street analysts entertained.

The Reuters interview recorded Ardoino’s words with dramatic flair: “It’s hard to decide which one I like the most. It is almost like you have two children and have to decide which one is more beautiful.” Because apparently, choosing between shiny and digital isn’t as simple as picking a favorite ice cream flavor.

The physical gold, which will keep Tether’s bling in Swiss vaults-because nothing says “secure” like a country known for neutrality-will be acquired gradually, not through some massive splurge, and the portfolio will be reviewed quarterly. All this, despite the fact that the company already holds about 130 metric tons of gold. That’s roughly a hundred elephants worth of shiny stuff, much of it fueling its gold-related products. They even bought an extra 27 tons in Q4 of 2025 and are still purchasing about two tons per week-because apparently, the price just makes it more fun.

Ardoino articulated gold’s role as a hedge amid global chaos-because, why not hedge against the geopolitical “silent drum” that never ceases?-highlighting that persistent tensions and economic jitters have made tangible assets highly fashionable once again.

He drew a parallel between gold and bitcoin, describing both as long-term holdings rather than weekend trades. Many supporters see the digital and the metallic as siblings under the financial bed-both shiny, both valuable, and both probably misunderstood by the mainstream. A true financier’s soap opera.

This ambitious gold strategy fits snugly into Tether’s broader plan, which channels projected profits exceeding $10 billion in 2026 into a menagerie of assets, from U.S. Treasuries and bitcoin to tech startups and gold-related ventures-because diversification is the new black.

Market watchers, with their magnifying glasses and poker faces, note that Tether’s steady accumulation of gold could sway demand-given the scale and relentless pace-making some investors wonder if the digital empire is quietly building a shiny fortress.

Of course, risks hang like a dark cloud-storage logistics, geopolitical whims, you name it. Still, Swiss vaults and physical ownership sound like the kind of safe bet that investors will debate over whiskey bottles in smoky rooms.

FAQ ❓

  • Why is Tether investing in gold?
    The company sees physical gold as a shield-probably against the inevitable chaos that they can’t quite predict, but love to prepare for.
  • How much gold does Tether aim to hold?
    Between 10% and 15% of its treasure chest, just enough to make a nice shiny mess by 2026.
  • Does this impact USDT reserves?
    Nope, the gold is just for Tether’s own private treasure trove, not the stablecoins that keep the crypto world spinning.
  • Where will the gold be stored?
    In Swiss vaults, because Switzerland’s neutrality apparently extends to gold storage too-no voting required.

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2026-01-28 22:37