Oh, honey, spend more than 10 minutes scrolling Crypto Twitter, and boom-there they are, the same armchair experts recycling the same “community” gospel in those endless Spaces. Spoiler: The product’s the plot twist they never get to, buried under all the egos. ๐
If a total newbie to crypto can’t sum up your project after marinating in your chatter for a week, you didn’t market it-you just threw it a pity party. Web3’s been ditching crystal-clear products for personality parades forever, pouring cash into glittery tours, vibe-fests, and social catfights. Meanwhile, the good stuff-like docs, onboarding, education, and actual usefulness? Languishing in the corner like forgotten leftovers. ๐
Many projects, bless their hearts, go for the low-hanging fruit metrics because they’re quick to brag about and pretty for the VCs. But real adoption? That’s behind curtain number three: transparency, mature products, and stats that don’t lie. Sure, slapping up a like count is easy-peasy, but try sharing user retention numbers if you want genuine love, not a fling. ๐
In marketing land, where drama is cheap but bills are real, this mix-up is crushing the wrong impressions-not the ones that matter, like actual humans using your crap. Oops! ๐จ
A fresh July report spells it out: Hype spikes mask pathetic retention, unless you measure what peeps actually do after their viral sugar rush. Even bigwigs in suits are waking up, with nearly a quarter of finance bosses betting on digital coins within two years. Popularity? So 2022. Proof is the new black in Web3. ๐
Prepare twice, cut once
Step one: Make your products readable again, people! Whip up plain-English summaries and ditch the jargon junk-aim to explain what the heck it does and why anyone would care. Tell ’em the deets, the why, the how, the risks (shudder), and what job it actually does. End with a demo so simple even I could try it. Word-of-mouth is your secret weapon, no cape required. ๐ฆธโโ๏ธ
Then, prove it, darlings. Bust out audits, on-chain stats, real user tales tied to results, and highlight the top three buzzkills with your genius fixes. When you flash code audits and real numbers, trust explodes like a confetti cannon. Verifiability = trust without the hype vomit. ๐คฎ
Solid marketing delivers docs over desperate attention grabs that vanish faster than a bad Instagram filter. It crafts onboarding that’s unforgettable, not a confusing maze. Periodt.
Teach, do not cheerlead
Creators shine when they’re teaching, not twerking for likes. Pitch products with the what, why, how, and a killer call-to-action-no empty fluff. Hype’s optional when your thing solves problems like a boss. Help first, earn the gasps later. ๐
Onchain attribution’s a messy playground, but hack it by picking one verifiable win to spotlight (and don’t forget the budget burns). If your team can’t explain the value or measure it, scale? Don’t even think about it. In wild-west markets, smart marketing teaches the use case in tasty bites. Mess up the message? Flop city. ๐ฅ
Teach, not cheerlead. Users crave knowledge, not some sidekick nudging them into regrets. Go hard on products over hype, set budgets you can actually afford, and verify it all. Evidence > drama, adoption > buzz. When Web3 flips to transparency, investors will chase the verifiable. Transparency builds epic ecosystems, solid traction, and user sanity. For the next Web3 era, pick wisely: Proof over popularity. Or else. ๐
- Web3’s hype-obsessed with “community” has smothered real product understanding-users can’t love what confuses them into hiding. ๐
- Real growth? From transparency: audits, legit data, outcomes. Forget vanity metrics; they’re just ego fuel. ๐
- Web3’s future belongs to teachers, not cheer squads-proof builds trust, not personalities Gone Wild. ๐
Catie Romero-Finger is CEO and Co-Founder of BABs. She has more than 20 years of experience in tech marketing and PR across the U.S., U.K., Europe, and the UAE. As a longtime advocate for diversity in Web3, she founded websh3, a global side-event dedicated to growing inclusive communities in the blockchain space. Through her agency and advisory work, Catie helps founders and creators build sustainable businesses with strong branding, trusted communities, and diversified revenue models. As a seasoned thought leader, Catie has spoken at leading events, including NFT.NYC, NFT London, AIBC Dubai, and Metaweek Dubai, and has been recognized as an influential woman in Web3 by Female Tech Leaders Community.
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2025-11-01 19:32