Crypto Gaming: The Pricey Playground of Wallets and Wagers
“Gaming and gambling campaigns are the most expensive, with a median CPW of $8.74 and a lower quartile of $3.40,” quoth the sage Asaf Nadler, co-founder of the Web3 marketing firm Addressable, in a recent missive on X. CPW, or cost per wallet, is a metric of such lofty quality that it tracks the cost of visitors who have already installed their crypto wallets in the sacred confines of their browsers. 🤑