It is a truth universally acknowledged that a cryptocurrency exchange in possession of considerable ambition must be in want of a new market. Thus, KuCoin, that ever-enterprising merchant of digital tokens, has cast its gaze upon the delightful realm of Siam — or, as the vulgar call it nowadays, Thailand. An announcement dated the 23rd of April did proclaim that KuCoin would, with the greatest decorum, take on a new persona by rebranding the local ERX Company Ltd, a venture already under the watchful eye of the Thai Securities and Exchange Commission (SEC).
So, KuCoin Thailand has sprung to life with all the glamour of a debutante at a ball, the veil lifted officially on the 22nd of April. Fear not, for the venerable ERX will still serve as the noble steed beneath this new banner, having recently earned its license from those ever-so-diligent regulators.
KuCoin Thailand’s Gentle Invasion: Local Users, Rejoice!
All the faithful patrons of ERX have been courteously ushered into the KuCoin Thailand fold — no need for awkward introductions. To further impress, the KuCoin TH app has been unleashed for Android and iOS, a most modern chariot for one’s crypto escapades. The CEO of ERX, Mr. Att Tongyai Asavanund, kindly declared that they aspire to craft a service more suited to the peculiarities of local preference — how touching.
Thailand, ever vivacious and bustling, stands as a lively stage for crypto trading, despite a nationwide ban on using cryptocurrency as actual payment — curious, is it not? The dance continues. Yet, KuCoin approaches a ballroom filled with several venerable competitors already demonstrating their prowess.
BREAKING KUCOIN LAUNCHES IN THAILAND’S CRYPTO SCENE!
The exchange will operate under ERX, Thailand’s pioneering sec-regulated digital token platform, now rebranded as Kucoin Thailand!
— CryptoSavingExpert ® (@CryptoSavingExp) April 24, 2025
Alas, The Market Is Quite the Social Gathering
The Thai SEC reports a respectable assembly of nine licensed crypto exchange houses, KuCoin included in this elite club. Among these are the illustrious Bitkub Online, Gulf Binance, Upbit Exchange, and WAAN Exchange — names to conjure with in polite conversation.
Bitkub leads the cotillion by daily trades valuing approximately $70 million — a veritable feast. KuCoin’s global ballroom boasts a staggering $3.8 billion in daily volume, but all the pomp in the world won’t guarantee one a dance partner when local tastes differ.
Thailand’s Regulations: The Chaperone Is Watching Closely
Though crypto’s flirtation with Thailand is spirited, the guardians of propriety enforce strict rules. The Bank of Thailand decreed in 2022 that digital assets must not be employed for payments, an edict that has only tightened since. April’s stern crackdown on peer-to-peer services operated from beyond its borders is proof that the chaperone will brook no nonsense, lest the dance floor descend into scandal.
KuCoin’s Transatlantic Legal Tango
Meanwhile, as KuCoin flirts with Thai society, it wrestles with a less agreeable engagement in the United States. In March of the preceding year, the CFTC brought suit, alleging improprieties in violation of the Commodity Exchange Act — a most unwelcome dance partner. Talks of settlement are underway, a reminder that the life of a crypto exchange is rarely free from drama, no matter the hemisphere.
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2025-04-25 06:48