Hockey Meets Crypto: NHL Teams Up with Ndax for Wild 2025 Playoffs

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The National Hockey League, in a move so bold it might make even the most stoic of puck fans raise an eyebrow, has partnered with Ndax, one of Canada’s biggest crypto exchanges, for the 2025 Stanley Cup Playoffs. Who would’ve thought that crypto would be making an entrance at ice rinks alongside slapshots and faceoffs? Not me. Not you. But here we are.

According to a note shared with crypto.news (because of course), this deal marks the NHL’s debut partnership with a crypto platform, and it’s Ndax’s first flirtation with the world of professional sports sponsorship. Talk about a digital collision of worlds.

As part of the deal (and we’re talking big branding here), Ndax is going to be plastered all over Canada during the 2025 Stanley Cup Playoffs. You can expect its logo on the NHL’s “camera-visible corner in-ice brand positions.” That’s right, folks, right there, next to the ice where the players skate and occasionally crash into the boards. Don’t blink, or you might miss it.

“We’re integrating Ndax throughout the playoff atmosphere—with digital rink boards, in-arena logos, and subtle broadcast placements—to build awareness and spark interest in crypto adoption right here in Canada. As a homegrown Canadian platform, we want fans to know that Ndax is their trusted gateway into digital assets,” said Bilal Hammoud, CEO of Ndax, who sounds more like a crypto wizard than a businessman. 😏

And it doesn’t stop there. The company’s branding will appear through the League’s Digital Enhanced Dasherboards (DED), a high-tech way of replacing ads for those special, localized, market-specific messages. Translation: lots of digital real estate for Ndax, during national broadcasts. It’s basically a virtual billboard on ice!

“We’ve been talking to Ndax for the past few years around a possible partnership and Ndax continues demonstrating their leadership and credibility in the crypto space,” Max Paulsen, NHL Vice President, Business Development, told crypto.news. “We believe in their leadership and want to grow with them.”

Fan Interaction Campaign: Crypto Meets the Puck!

In addition to on-ice and broadcast exposure (because, let’s be honest, who’s watching the game without seeing a dozen crypto ads?), the partnership also includes “Ndax ICE,” a fan activation campaign that promises to keep you engaged while you cheer on your team. Yes, you’ll now have a chance to win weekly giveaways throughout the playoffs! Can’t get enough of the action? Try your luck and get some crypto credits! And who knows? You might even land tickets to the 2025 Stanley Cup Final. 💸

“To support curious fans, we’re introducing hockey fans to our Ndax Lighthouse,” Bilal explained. “A learning hub featuring quick explainers, tutorials, and a simplified glossary—all designed to give users the confidence to take that first step into crypto.” Because nothing says “I’m ready for crypto” like a tutorial next to your favorite player slapping around a puck.

The campaign, which will obviously focus on user growth, brand awareness, and crypto education, has set a lofty goal: onboarding 100,000 new users. That’s a lot of crypto converts, folks. Ndax is aiming for the stars by targeting Gen Z and Millennials through NHL-branded content. If you’re Gen Z and you don’t get crypto yet… don’t worry, soon you’ll be fully immersed in it. 😉

And for those still wondering whether Ndax is just some small-time player in the crypto world, here’s the real kicker: the company was recently approved as an Investment Dealer and Marketplace across all Canadian provinces. As of March 2025, Ndax has reported over $17.5 billion in lifetime trading volume, with $1 billion in assets under custody. Oh, and did I mention they hold one of the largest publicly disclosed strategic Bitcoin reserves in Canada? Yeah, that’s a thing.

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2025-04-23 18:17