In a bold move worthy of a Bridget Jones diary entry (i.e., “Started diet. Only had two Cadbury’s, three prawn crackers and accidentally opened major American office”), Crypto.com has upgraded its US game with a shiny office right in the heart of Washington, D.C. Yes, THAT Washington. Not the one with apples, but the one with politicians, lobbyists, and an actual White House, which, by all accounts, did not expressly forbid crypto execs from loitering nearby.
Meanwhile—hold onto your seats—21Shares has rolled out a new exchange-traded product (ETP), so investors can publicly declare their love for Cronos, Crypto.com’s blockchain baby, but, crucially, in a regulated way. Boring? Hardly. So regulated you could take it to meet your parents. 👜
Crypto.com: Making America Crypto-y Again 🇺🇸
According to press releases (and we all believe those, right?), the swanky DC pad is Downtown—convenient for bumping into Senators and pretending to understand regulatory compliance over oat lattes.
“U.S. market is central to our growth strategy and the industry’s most exciting frontier,” declared Matt David, President of North America & man clearly ambitious enough to have two jobs in his job title.
Translation: if there’s going to be a future for crypto in America, Crypto.com plans to plant its flag, bring snacks, and befriend local regulators with fresh urgency (and possibly themed cupcakes).
Hot tip: The D.C. office is all about government relations—so expect their team to brush up on both crypto compliance and cocktail party small-talk. Their last big step was opening an HQ in Tyler, Texas, because everything’s bigger in Texas, including crypto dreams (and probably hair).
But wait, there’s more! In a twist that surely keeps PR departments up at night, Crypto.com also cozied up with Trump Media last month. Expect crypto-adjacent products wrapped in stars, stripes, and opinions later this year. This is all part of a wild trend: crypto firms stampeding back into the U.S. market, apparently reassured by friendlier regulatory signals (and the siren call of Wall Street cash).
Adding to the melodrama, OKX is plotting a re-entry, Nexo just packed its bags for a US comeback, and everyone is eyeing fresh opportunities as if it’s the last dance at the disco. Apparently, President Trump’s Administration has created a “better regulatory environment.” (Bridget would say: “V. good. Must remember to Google what that means.”)
21Shares Drops Cronos ETP (Not to Be Confused With a Spotify Playlist) 🎧
Here comes 21Shares with its Cronos ETP—a snazzy investment product that exposes you to the Cronos blockchain (not in a creepy way, promise!). “It’s all about real-world adoption,” claims Mandy Chiu, head of financial products at 21Shares, no doubt while drinking something expensive. The ETP is headed to Euronext Paris and Amsterdam under the ticker CRON, and comes with a 2.5% management fee, so your investments can enjoy Parisian air and high society costs all in one tick.
Cronos, for the unfamiliar, is a Layer 1 blockchain with dreams of De-Fi, NFTs, and AI-powered Web3 apps. Basically, it wants to date both Ethereum and Cosmos—and apparently, everyone is invited to the party. Crypto.com played digital midwife at Cronos’s birth, and the CRO token makes all the magic happen (or at least pays transaction fees and gets you some nice perks on their exchange, like frequent flyer miles, but for your money).
buy CRO, practice your handshake, and if you see a crypto exec wandering near Congress, don’t panic. Probably just lost trying to find decent WiFi.
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2025-05-08 00:59