Coinbase’s New “Everything Exchange” – A Modern-Day Ark? 🧵

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Key Highlights

  • Coinbase hired Liz Martin, a former Goldman Sachs partner, as VP of Product to lead its “Everything Exchange” platform. A manor of finance, now a digital gilded hall.
  • The platform will offer services from trading and borrowing to staking, spending, and earning all in one place. A labyrinth of interlocking services, where every corner whispers, “Just one more transaction.”
  • Martin has 25 years of experience in global markets and consumer finance to support the new project and services. A veteran of the capitalist circus, now juggling crypto.

Coinbase has appointed Liz Martin, a former partner at Goldman Sachs, as its new VP of Product to help build its “Everything Exchange” platform. The crypto firm announced today that Martin will oversee Markets and Derivatives, handling Coinbase’s exchanges, and managing the global markets team. In the shadow of the digital age, even the most arcane rituals of finance find new temples.

The platform aims to offer multiple services such as trading, borrowing, staking, spending, and earning services all in one place. A single stop for the modern soul, where the only thing more abundant than tokens is the promise of “convenience.”

Building a one-stop crypto platform

The “Everything Exchange” strategy is designed to make Coinbase a one-stop platform for cryptocurrency users. The approach will allow users to make use of other features like “tokenized stocks, prediction markets, and early-stage token sales.” A utopia for the financially curious, or a dystopia for the unprepared-depending on your perspective.

In other words, the company is looking to make it easier for users to access several crypto services all under one roof. A roof that may one day collapse under the weight of its own ambition.

Liz’s experience in the finance space

“Derivatives sit at the center of every mature market, and Coinbase has an enormous opportunity to lead this space globally as crypto markets reach institutional scale,” Martin said in a statement. A statement that sounds less like a vision and more like a warning.

Expanding services amid market confidence

Coinbase has been actively expanding its services to support this strategy. In September, the company acqui-hired the two founders of Sensible, a platform for earning yield on crypto, to add more features. A merger of minds, or a merger of desperation?

Last month, Benchmark analyst Mark Palmer gave Coinbase a “Buy” rating and a $421 price target. He said the “Everything Exchange” plan is “powerfully levered to a crypto bull cycle.” A bull cycle, or a bull in a china shop? The answer, like the market, remains elusive.

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2025-11-12 22:55