In the crumbling baroque splendor of Prague, Trezor, that most earnest of crypto hardware wallet purveyors, hosted its first independent product launch-a bold move for a company previously content to unveil its devices amid the cacophony of crypto conferences. It was less a product reveal and more a declaration: “We are now the architects of our own narrative, thank you very much.”
During an exclusive chat with The Crypto Times’ founder and CEO, Hardik Katariya (a man who surely knows a thing or two about buzzwords), Danny Sanders, Trezor’s CCO, waxed poetic on innovation, self-custody, and the existential dread of AI. One suspects he might have also mentioned coffee, but we shall see.
Theatrics of Self-Custody
Hosting its own event, Sanders declared, was “not merely a marketing ploy but a philosophical statement.” After all, why trust a conference organizer to set the tone when you can curate your own existential crisis? The event, he claimed, was “a space that truly embodied our values,” which, if one squints, might include things like security, privacy, and the occasional quantum-ready gadget.
“This is our biggest launch ever,” Sanders proclaimed, though one wonders if “biggest” refers to the product or the team’s caffeine intake. The Trezor Safe 7, he explained, is the culmination of years of “research and development”-code for “we didn’t want to look like fools in 2025.”
Physical Connection in the Age of AI
In an era where humans communicate via emojis and AI writes our love letters, Sanders insisted that “physical events are more and more important.” Perhaps the next step is requiring users to shake hands with their wallets before sending transactions. “We need to connect,” he said, as if the human race had forgotten how to do so since the invention of the scroll.
🎙️ “Privacy matters more than ever.” – Trezor CCO Danny Sanders
⚡️In this exclusive interview, @0xhardik, Founder & CEO of The Crypto Times, sits down with @Danntoshi, Chief Commercial Officer at @Trezor, to discuss:
🔹 The future of Bitcoin and self-custody
🔹 Why privacy is…– The Crypto Times (@CryptoTimes_io) October 24, 2025
Attendees from Japan, Brazil, and India (presumably in business casual) gathered to witness the spectacle. “People really believe in Trezor,” Sanders said. One hopes they also believe in sunscreen, given the intensity of their devotion.
Sales Cycles and Retail FOMO
When asked about record-breaking sales, Sanders attributed them to “retail FOMO and hype”-a sentiment as reliable as a Bitcoin price chart. “It’s not the same bull market effect as before,” he mused, “but the baseline is higher.” Translation: We’re still selling wallets, but now we’re doing it with more existential dread.
Reliability vs. Innovation
Trezor’s reputation for reliability, Sanders explained, is “built on principles that still guide us.” Even the Trezor One, a device likely older than some of its users, remains “secure and functional.” Innovation, however, is “key to improving usability”-a term that probably means “less confusing than a tax form.”
The Safe 7’s “quantum-ready design,” he claimed, is part of Trezor’s “long-term preparation for future threats.” One suspects this includes aliens and rogue AI, though the press release was unclear.
Global Expansion and Licensing
While Trezor’s core audience remains in the U.S. and Europe, the company is “aggressively looking into new markets.” Brazil, Japan, and India are now “fun” places to sell wallets. “India is one of those countries that’s fun,” Sanders said, “We got some licensing there to start selling.” One hopes the licensing includes permits for dramatic product launches.
Privacy: The New Black
Trezor’s philosophy of “privacy by design” is, according to Sanders, “the best data is no data.” A noble stance, though it might make marketing slightly harder. “It’s a feature, not a bug,” he said, as if the company hadn’t just admitted to making things harder for itself.
Regulation and Self-Custody
On regulation, Sanders took a clear stance: “We’re not like exchanges looking for clarity.” Rather, Trezor prefers to “be on the opposite side here-self-custodial.” His greatest fear? That governments might “ban self-custody.” One suspects this is less of a concern than, say, people forgetting their passwords.
Education Over Hype
Selling security in a world obsessed with convenience is “not an easy message,” Sanders admitted. But fear not-the “Own Your Money” campaign is here to remind you that FTX taught us nothing. Or perhaps everything? “When FTX happened, that was our best sales week ever,” he said. One wonders if the company now sells “Don’t Trust Exchanges” t-shirts.
Staying True to Bitcoin
Trezor’s refusal to issue its own token is, according to Sanders, “proof that you don’t need to do it.” A refreshing take in a world where every dog has a token. “I truly believe in Bitcoin,” he said. One suspects he also believes in weekends, but the two are not mutually exclusive.
The Road Ahead
As crypto matures and AI threatens to replace human jobs, Trezor remains steadfast in its mission: “help people truly own what’s theirs.” It’s a noble goal, though one might question whether anyone actually owns anything anymore. Still, Sanders advises newcomers to “start with a hardware wallet-it’s not that hard.” A sentiment as comforting as it is slightly terrifying.
In the end, Trezor’s path forward is clear: build tools that protect freedom and privacy, one quantum-ready wallet at a time. Or, as the kids say: “Secure your keys, or get ready to cry.” 💀🔐
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2025-10-25 15:20