Figma’s $91M Bitcoin Play Shocks Investors Despite CEO’s ‘Not a Michael Saylor’ Warning

Figma’s $91M <a href="https://tech-oracle.com/btc-usd/">Bitcoin</a> Bet Isn’t a ‘Michael Saylor’ Move, CEO SaysMarkets

What to know:

  • In its first earnings report since going public in July, Figma revealed it now holds $91 million in bitcoin, part of its $1.6 billion cash reserves.
  • The company CEO framed the move as a modest part of a broader treasury strategy, not a pivot to crypto speculation.
  • Despite beating earnings expectations, Figma’s stock fell 18% Thursday, continuing a post-IPO slide.

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In the second quarter of this year, Figma – a firm specializing in collaborative design software – announced an increase in their Bitcoin investments to a total value of approximately $91 million, as revealed during their recent earnings call on Wednesday.

The announcement made by Chief Financial Officer Praveer Melwani is part of a broader strategy that involves a significant cash reserve of around $1.6 billion. In this amount, the company had approximately $91 million invested in its Bitcoin exchange-traded fund. Translated: The CFO’s disclosure is related to a $1.6 billion cash reserve situation, where about $91 million was held in the company’s Bitcoin ETF.

Figma, a company that recently went public on the New York Stock Exchange in July, has experienced quite a journey in recent years. An anticipated $20 billion takeover by Adobe fell through in 2023 due to regulatory antitrust concerns. However, since then, the company has persistently expanded its customer base, now boasting 95% of the Fortune 500 companies as part of it.

As a crypto investor, I prefer a steady and thoughtful strategy like Figma’s over those who jump on the bandwagon of bitcoin for quick gains or a desperate attempt to regain investor interest in their struggling businesses. Figma seems to be taking a measured approach that prioritizes long-term stability over short-term hype.

CEO Dylan Field told CNBC, “We’re not aiming to be just like Michael Saylor.” As the co-founder of MicroStrategy, Sayor is known for transforming his former software company into a significant bitcoin owner. However, unlike him, “we’re not a Bitcoin-focused company.” Rather, we are a design firm. Yet, there is a role for it in our financial reserves and as part of a broad treasury diversification strategy.

The surge in bitcoin investments and the unexpectedly high revenue didn’t improve investor confidence immediately, as seen in the short term. Contrary to expectations, Figma shares plummeted by 18% on Thursday, ending at $55.96. Despite this, the share price is still above its initial public offering (IPO) value, but it has fallen approximately 50% from its peak during the IPO day frenzy.

Figma, subtly incorporating Bitcoin into its treasury, joins a growing number of publicly traded companies exploring digital currencies within their financial frameworks – an innovation that’s notable yet devoid of the usual fanfare and fervor typically attached to such decisions.

For now, bitcoin remains a small slice of Figma’s balance sheet.

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2025-09-04 21:31