So, Kanye West, or should I say Ye, decided to dip his toes into the crypto world with the launch of his very own YZY token on Solana. Can you believe it? The token’s price went ballistic, shooting up 1,400% in the first hour, hitting a whopping $3. But like a bad joke, it all came crashing down to $0.77 in less than a day. 😂
Now, here’s the kicker: while retail traders were scrambling to get in on the action, thinking they’d hit the jackpot, the real winners were the insiders and snipers. Data doesn’t lie, folks. Out of the first 99 buyers, only nine are still holding their tokens. The rest? They dumped for massive gains. Classic move. 🙄
Winners Walk Away, Retail Left Behind
According to Nansen, an analytics firm that probably knows more about this stuff than any of us, 13 wallets raked in over $1 million each, pulling in a combined profit of more than $24 million. The top 10 wallets alone pocketed $18 million. Meanwhile, regular investors were left holding the bag, losing millions. One wallet lost $1.8 million, another $1.2 million, and thousands of small traders saw their hard-earned cash vanish. Over 14,000 wallets lost up to $500 each-basically a month’s paycheck for many retail traders. Hundreds of others are down between $10K and $100K. Ouch! 💔
Insiders Hold All the Cards
Insiders currently control around 90% of the token’s supply, with 70% sitting in Yeezy Investments LLC. Large allocations to founding teams are one thing, but this level of concentration is just asking for trouble. It leaves everyday buyers extremely vulnerable to sudden dumps. And Ye’s team hasn’t exactly been forthcoming with a detailed roadmap or utility for YZY. It’s starting to look more like a hype train than a long-term community project. 🤔
Snipers Strike Again
Blockchain investigators have been digging, and it turns out the winners weren’t just lucky. Bubblemaps revealed that YZY’s earliest buyers were tied to a known sniper who also profited heavily off Trump’s memecoin launch. These wallets appear to be part of an “elite group” that coordinates trades rather than competing, targeting celebrity tokens to drain liquidity. One figure linked under the alias “Naseem” was also tied to the controversial LIBRA token scheme, which pulled tens of millions. The evidence suggests YZY’s market was captured from the start. 🕵️♂️
Fan-Made Tokens Crushed
The launch of YZY also devastated two fan-made imitators, Yeezy Coin (4NBT) and Swasticoin. For six months, their communities believed Ye was secretly backing them, interpreting his social media posts as hidden signals. But once YZY was confirmed as the official token, those imitators collapsed. Yeezy Coin plunged 94% from its highs, while Swasticoin lost over 99% of its market value. Beyond financial loss, these projects also drew criticism for promoting antisemitic rhetoric and conspiracy theories, intensifying controversy around Ye’s crypto debut. 🤬
A Dark Side of Celebrity Tokens
YZY’s dramatic pump-and-dump follows a now-familiar pattern seen with celebrity-backed tokens. From Hailey Welch’s HAWK coin to projects linked to Kim Kardashian and Iggy Azalea, these launches often enrich insiders while leaving retail traders devastated. Arthur Hayes, co-founder of BitMEX, summed up the collapse with a jab: “Oopsie… fam next time pls don’t let me trade shitters like YZY.”
For Ye’s fans, the token’s debut was supposed to mark a new chapter. Instead, it became another cautionary tale. YZY may be the biggest celebrity coin flop yet-but unless regulators step in, it almost certainly won’t be the last. 🤷♂️
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FAQs
What happened to the YZY token after its launch? The token’s price soared 1,400% to $3 within an hour before crashing over 70% to $0.77 in less than a day.
Who profited from the YZY token’s launch? A small group of insiders and snipers made massive gains, with 13 wallets each earning over $1 million for a combined profit of $24 million.
What is a “pump-and-dump” scheme? It’s a form of market manipulation where insiders artificially inflate a token’s price with hype, then sell their holdings at the peak, causing the price to crash.
What are the main risks for retail investors in celebrity-backed crypto projects? Risks include heavy insider control, lack of a clear utility or roadmap, price manipulation, and the high potential for a pump-and-dump scheme.
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2025-08-22 14:07