As the third edition of ETH Belgrade 2025 graced the stage, BeInCrypto, ever the social butterfly, fluttered back as the exclusive media partner and co-host of the weekâs most scintillating Web3 soirĂ©e.Â
With the noble aim of fostering genuine dialogue and growth in the Web3 realm, BeInCrypto orchestrated two side events that united the crĂšme de la crĂšme of founders, investors, marketers, and builders from the digital ecosystem.Â

Founders After Dark: A Midnight Masquerade of Minds
On the enchanted evening of June 5, BeInCrypto, in a grand alliance with YAY Network, the investment syndicate par excellence, and Easy Capital, a VC fund with a heart for founders, hosted Founders After Dark. This intimate, open-air gathering, set against the backdrop of Birds, one of Belgradeâs most atmospheric venues, offered a refreshing respite from the cacophony of other side events.
From the intricacies of fundraising and token launches to the trials of scaling remote teams in a bear market, the discussions were as varied as they were profound. The limited guest list ensured that each conversation was a tĂȘte-Ă -tĂȘte of substance, allowing for deep connections between startup founders, fund managers, and ecosystem operators.Â
The key takeaways are:Â
- Inbound lead generation is no longer a game of numbers but a dance of intent and value.Â
Forget the days of chasing traffic for the sake of it; todayâs inbound strategies are all about crafting ecosystems where leads flow naturally. Speakers, with the wisdom of sages, stressed the importance of aligning SEO, content value, and funnel optimization to attract and convert high-intent users.Â
As Lejla M. Blagojevic, Head of Growth Marketing and Partnerships at BeInCrypto, so eloquently put it, âItâs not about traffic for the sake of traffic, itâs about aligning that traffic with your business goals.â
- Outbound success is not about volume but about the precision of a surgeonâs scalpel.Â
Effective outbound lead generation is a delicate art, not a brute force. Aleksandar and Nastasija from ECD emphasized that success lies in structured systemsâmeticulously built lead lists, tailored messaging, and multi-step cadences.Â
âOutbound isnât about pushing, itâs about relevance,â Nastasija noted, a sentiment that resonated like a well-tuned violin, reinforcing the need to meet prospects with value at the right moment.
Web3 Lead Gen Takes Center Stage: A Night of Strategy and Sips
The following evening, Sip, Strategize, Scale: Web3 Lead Gen Night was a masterclass in lead generation strategies tailored for the crypto and blockchain realms.Â
Co-hosted with SEOcore and ECD.rs, the event featured a panel moderated by the ever-graceful Nastasija Stosic from ECD, with speakers including:Â
- Aleksandar Bondzulic (ECD) and Nastasija Stosic (ECD) â sharing the secrets of performance-based outreach systems for B2B sales in Web3.
- Austin Heaton (SEOcore) and Lejla M. Blagojevic (BeInCrypto) â delving into the art of inbound growth through SEO, Google, and LinkedIn.
The session was a testament to the growing sophistication of Web3 sales funnels, emphasizing actionable frameworks over mere theory. Held at the illustrious KC Grad, it attracted a select group of growth teams and project leads eager to scale with strategy, not noise.Â
The key takeaways are:Â
- LinkedIn, the unsung hero of B2B Web3 communication, is often overlooked by founders to their detriment.
- Founder-led content, much like a well-crafted sonnet, consistently outperforms generic brand posts.
- Decentralized identity and stablecoins are poised to revolutionize Web3 and fintech, much like the printing press did for literature.
Editorial and On-site Coverage: Turning Conversations Into ChroniclesÂ
Stay informed. Stay ahead. For real-time updates from the event, follow us on LinkedIn and subscribe to our newsletters for the latest in Web3 news, crypto events, and industry coverage. Contact our team for partnership inquiries here.Â
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2025-07-04 12:07