Imagine a fitness company getting into the crypto game. No, this isn’t a joke—Interactive Strength Inc., the masterminds behind trendy fitness brands CLMBR and FORME, has decided to dip their toes into the billion-dollar digital asset pool. Their new plan? Round up a cool $500 million to scoot over Fetch.ai’s FET tokens — because apparently, lifting weights isn’t enough; now you’ve got to lift cryptos too. 💪💸
And it gets better! With an initial splash of $55 million from big-shot investors ATW Partners and DWF Labs, TRNR (as they fancy calling themselves) is boldly stepping into AI-linked digital assets. Think of it as the fitness industry’s version of slapping a Bitcoin sticker on your treadmill — only way more sophisticated and significantly more monetary. 💥
The plan? Use the funds absolutely exclusively to buy FET, which is one of those cryptocurrencies everyone seems to nod about while secretly wondering, “What exactly does this token do?” Apparently, FET is a leading AI cryptocurrency, so it’s the digital equivalent of a wise old sage — if sages traded tokens and wore sneakers. This move aims to make TRNR the largest publicly traded crypto treasury dedicated to just one AI token. Yes, just one. Because who needs diversification when you can have a singular obsession? 😉
TRNR’s partnership with Fetch.ai
But wait, it gets even more entertaining. TRNR isn’t just throwing money into FET and hoping for the best; they’re also teaming up with Fetch.ai to create some sort of digital fitness Frankenstein. The idea? To embed Fetch.ai’s decentralized AI agents into TRNR’s digital gym to deliver personalized, autonomous coaching — basically having a robot trainer who doesn’t get tired, needs only a software update, and probably won’t judge your pizza binge. 🍕🤖
Trent Ward, the CEO of TRNR, sounded quite the fanboy when explaining: “fetch.ai is the market leader”—because obviously, what’s better than a company that writes Alex the Robot’s resume? 🎤
“Our plan to gobble up masses of FET tokens,” he said, “could turbocharge our mission to create long-term value for our shareholders.” Or maybe just make the coin prices go up temporarily so they can all retire to a tropical island. 🌴
The company will use BitGo, a fancy crypto security platform, for trading and safekeeping — because if your crypto doesn’t have a fortress, what’s the point? Meanwhile, Humayun Sheikh, CEO of Fetch.ai, drops some knowledge: their AI agents can interact, transact, and make money across industries like health, energy, logistics, and finance. Basically, these AI agents are the Swiss Army knives of digital commerce, probably holding tiny Bitcoin implants in their “brains.”
Fetching everything from sports tech to Wattbike, TRNR is trying to make sure that their foray into digital assets isn’t just about money. It’s about blending fitness gadgets with next-generation crypto exposure, all meant to attract big institutional investors who probably can’t fathom a world without blockchain. 🤯
FET is currently riding high as a top-50 crypto and is in the top five AI tokens — because in the world of digital coins, staying in the top five is almost as good as running a marathon… or at least pretending to while secretly counting your digital cash.
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2025-06-11 16:09