Hold onto your hashtags, folks! Veraviews, the blockchain ninja of advertising, just dropped the UAE’s first locally brewed ad exchange and supply-side platform. Yep, no more relying on sketchy global systems—this one’s all about transparency and trust. Because nothing says “professional” like fighting ad fraud with blockchain magic! ✨
Veraviews SSP is Here to Make Ads Less Fake, More Fabulous
The Dubai-based blockchain wizard Veraviews has rolled out its shiny new Ad Exchange and SSP under the UAE’s government-approved “Big Brother… I Mean, NextgenFDI” initiative. The platform connects advertisers directly with UAE publishers to sell digital ad space faster than you can say “ad fraud,” including fancy video formats, all in real-time—because who likes waiting? ⏱️
According to the company, before they arrived like a digital superhero, UAE advertisers and publishers had to dance with dodgy global systems packed with transparency issues and a lot of questionable traffic. Enter Veraviews with their secret sauce: AdTrace tech and a Proof of Traffic system fueled by AI—basically, their version of “trust but verify,” but with more robots and less coffee. ☕🤖
Khaleej Times, the OG of UAE newspapers, is their first partner—because what’s more trustworthy than a newspaper with a half-century of tired headlines? The Minister of State for Foreign Trade, Dr. Thani Al Zeyoudi, said this is all part of the UAE’s grand plan to be the world’s digital playground by 2031. Basically, the UAE wants to be the Silicon Valley of the Middle East, but with more sand and souks. 🏜️
The minister also dropped this gem:
“Khaleej Times’ early adoption signals that our media sector is ready to set global benchmarks, while ensuring every advertising dirham amplifies real engagement and safeguards our reputation as a premier, tech-led business hub.”
Veraviews also pulled a fast one and moved its HQ to the UAE last year via the NextGenFDI program—because why stay where it’s warm when you can be where the crypto magic happens? Olena Buyan, their Chief Product Officer, told our newsdesk that by 2025, they plan to turn their digital economy dreams into a “verified impressions” reality—because fake impressions are so last decade.
This shiny new platform wants to make sure ad budgets actually reach real UAE audiences instead of fake bots, and it does so with a team of just 11-50 people—so don’t worry, they’re tiny but mighty. It plays well with YouTube, Twitch, and other video giants because everyone loves a good binge—especially the bots. Recent moves in Dubai and the UAE prove they’re serious about making blockchain the real deal, not just a trend for tech bros to show off. 💪
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2025-06-04 01:27