Spanish Brand Wants to Tokenize 100% of Shares—Are They Crazy or Just Dreaming?

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No, Seriously, They Want to Tokenize All Their Shares! 🤯💸

Beself Brands, the Spanish lifestyle company, is diving headfirst into the crypto pool with BeToken. Basically, they wanna make it so anyone, anywhere, can buy their shares on the blockchain. So now, you can be a shareholder while in your pajamas—sounds perfect, right? Or maybe a disaster waiting to happen. 👀

But hold on—many questions. The press release is more vague than my Aunt Sylvia’s cooking. They haven’t even got full regulatory approval yet. And some numbers? Let’s just say they’re about as clear as mud. 🧐

BeToken: A New Paradigm for Tokenization (Or a New Way to Waste Money?)

Now, Beself Brands isn’t exactly a crypto veteran. They’re more like the guy at the party who just heard about Bitcoin and thought, “Hey, that sounds good!” But they’re pinning their hopes on “favorable regulatory developments”—translation: they’re crossing their fingers. 🤞

According to their press release, they’re using BeToken to make their debut—tokenizing 100% of their shares. Yep, every last one. They say it lowers barriers, makes things easier, and allows even small investors from Timbuktu to join the party. Because who doesn’t want to own a piece of a Spanish lifestyle brand with a click? 🇪🇸💻

The idea is that each BeToken will have the same rights as a regular share. So, theoretically, you could be a tiny shareholder and not need a mountain of paperwork. Because nothing says “fun” like dealing with blockchain and regulations, am I right? 🤦‍♂️

Thanks to some legal changes in Spain, they’re thinking about putting almost all their stock on the blockchain—because nothing says “trust us” like a legal green light. Or will it be another step toward chaos? Time will tell.

“A giant step forward for BeToken! Our Whitepaper and One-Pager are now out there. Big deal.” — BeToken by Beself Brands (@Betoken_io) May 22, 2025

But don’t get your hopes up—regulations are still the wild west. They’re talking about “phases,” and the first phase depends on some favorable ruling. Basically, it’s like waiting for the green light at a red light. And in September, they plan to sell 2.9 million tokens—because nothing screams stability like a token sale in the fall. 🍁

Now, these guys have no real experience with blockchain. They’re not exactly Silicon Valley geniuses. No, they’re just saying, “Hey, we’ve been selling stuff online for years, so why not try this crypto thing?” I guess, but that’s like saying, “I’ve been public speaking for years, so why not run for president?” 🤣

They’re touting some €100 million turnover as a “moderate scenario.” Uh huh. And they’re promising 10% annual dividends if you hold onto your BeToken for over a year. So, basically, they’re saying, “Trust us, it’s a good idea, and someday you might get some money.” Or maybe not. 🤷‍♀️

So, in conclusion: It’s ambitious, it’s ridiculous, it’s possibly a scam. But hey, what do I know? It might just be the future of IPOs—or a big fat mess. Either way, I’ll be here, watching it all burn or shine. 🔥✨

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2025-05-23 09:59