BeInCrypto Goes Video-Heavy: A Bold Move or Just Noise

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The crypto forge has grown weary of old words. People no longer read as they did in the days when ink slept on a page; they skim, they watch, they sprint toward the next flash of light. Our newest orders for the homepage and the article pages come from that tired truth: a video block rises, social CTAs band together, and the interface tightens its belt across both faces of the site. This is not a radical sunrise but a stubborn, unavoidable dawn-an echo of last year’s grand redesign across 26 lands, now pressed into a sharper, more unyielding form.

What’s new at a glance

  • Video block: A dedicated chamber for moving pictures, now placed where readers see them first on article pages
  • Social media CTAs: New call-to-action hooks linking editorial to BeInCrypto’s social channels, as if to say, “Don’t go alone to the market.”
  • UI improvements: Visual hierarchy and layout refinements on both the homepage and article pages, a mobile-first march that still remembers the weight of the reader’s thumb from the September redesign

Built For How People Read Today

The analysts peering from the windows of Vlada Morhunova, Product Manager at BeInCrypto, report a clean split between desk-bound patience and palm-held speed.

“Desktop users tend to navigate more deliberately. They browse categories, use search, and explore related content. Mobile users behave more like scanners, relying heavily on what’s immediately visible on the page. With mobile accounting for the majority of our global traffic, we needed the homepage and article page layouts to serve that scanning behavior more effectively.”

The front page and the article pages rose to the top of the list, the two busiest crossroads in the product. They are where returning readers linger and where new travelers arrive from search and social. “If we improve the experience here,” Morhunova notes, “it lifts virtually every engagement metric across the board.”

Video is Now a First-class Format

The most visible change is the dedicated video block on article pages. It answers a stubborn truth: people prefer moving pictures when the clock is loud.

According to Statista and DataReportal data from Q2 2025, 94.6% of internet users worldwide now watch online videos on a monthly basis. 

The sea changes as if drawn by a stronger hand: in May 2025, streaming overtook the combined share of broadcast and cable television for the first time ever in the US, accounting for 44.8% of total TV viewing. By December 2025 that share had climbed to a record 47.5% (Nielsen The Gauge, January 2026). 

The trend touches the newsroom as well. According to the Reuters Institute Digital News Report 2025 the share of people consuming video news globally jumped from 67% to 75% in two years, with social video rising from 52% in 2020 to 65% in 2025. 

At BeInCrypto’s Executive Council earlier this year, heavyweights from Bitpanda, Dune, and Libertex studied the same signals: SimilarWeb data showed that average monthly web traffic to the top 1,000 sites has fallen more than 11% over five years. These homepage and article page updates are not a reaction to decline, but a stubborn answer carved into the wood of necessity.

“Video is no longer a secondary format for us,” says Morhunova. “We’re investing significantly in video production, and the new designs reflect that by surfacing video content much earlier in the user journey. The goal is for video to be a natural part of how users consume crypto news on BeInCrypto.”

Social CTAs: Extending the Reader’s Journey

New call-to-action blocks across article pages bind editorial labor to BeInCrypto’s social channels, forging more touchpoints beyond the article’s edge.

According to the Reuters Institute Digital News Report 2025, social media and video have now displaced television as the primary news source in the US for the first time. Pew Research Center data from September 2025 adds a sting: one in five US adults now regularly get news on TikTok, up from just 3% in 2020; the fastest growth of any platform Pew has studied for news consumption. 

  • YouTube and Facebook are the top two platforms for news overall, with 35% and 38% of US adults getting news there regularly (Pew Research Center, August 2025). 

This is not a BeInCrypto trick alone. Meltwater and We Are Social’s Digital 2026 report (October 2025) shows social media ads as the top driver of brand awareness for internet users aged 16 to 34, ahead of search engines and TV. The platforms where people discover content are the same platforms where they discover brands. To stay relevant, editorial must strangle its distance from social and walk hand in hand with it.

Part of a Broader Roadmap

The September 2025 redesign laid down the arches of platform architecture. This update tugs at the surfaces that matter most. What comes next is not a mirage but a march: expanded markets and TradFi data widgets, the next phase of the Experts Network pages, and continued improvements across all 26 language editions.

“We’re systematically modernizing BeInCrypto’s frontend architecture to be faster, more modular, and better suited to the diverse global audience we serve,” says Morhunova.

BeInCrypto reaches millions of monthly readers across 26 languages. These updates are a steady labor, a signal to partners that the platform is evolving to follow where readers go, not where the calendar dictates.

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2026-04-20 19:17